If only certain competitors can outperform their search rankings and the rankings of other competitors are not changing, it may be simply overtaken by the competitor ’s SEO performance. Examine the status of links and content on competing sites that have risen in ranking and examine the factors that have resulted in good results from targeted web traffic competing sites. And incorporate those factors into your content marketing strategy.
Check for new links
Check Ahrefs to see if competitors are getting new backlinks that boost their rankings. If a competing site gets a useful link, look for ways to get that link on your website. The Everest method mentioned above is effective.
Investigate content changes
Investigate what changes the competitor has made to the content. Compare the after-sales of competing content using Way back Machine, which lets you examine past pages.
Check for changes at the following points: Especially information and topics newly added to the content. have you ever thought to buy targeted organic website traffic but paused thinking you could develop other strategies on your own? If you find information on a competing site that is not on your site, add more detailed information to your content than the competing site. In recent years, SEO's search intent is more important than anything else, so it is essential to update content that always provides information that matches the search intent.
- Meta description
- Anchor text
6. Check user experience
Investigate whether the user experience (UX, user experience) is declining. If changes to websites that can degrade the user experience reduce the clickthrough rate (CTR) in search results, it can negatively impact your rankings. Although Google denies it, a common belief that many SEO experts support is that “UX has some impact on rankings”.
Therefore, if you make changes to the website that affect UX, we will investigate if there is any negative impact on the data in the following items. You can get this data from Google Analytics or Google Search Console.
- Bounce rate
- Internal link, navigation optimization
- Stay time
- Utilization of video content
- Page load time
- Measure and improve with Page Speed Insights
- Clickthrough rate for SERPs
- Optimize title tags and meta descriptions
- Utilization of rich results
- Content that matches the user's search intention
- Optimizing readability on mobile
- Row height
Conclusion: Appropriate improvement plans and proactive measures are important
In this guide, we ’ve covered how to deal with Google ’s lost search rankings based on three simple points:
- Identify pages and keywords that have lost ranking
- Investigate why the ranking has dropped
- What to do to improve the situation
A sharp drop in search ranking can be recovered by clarifying this point and executing the improvement plan with the correct means. However, to quickly resolve these SEO issues, it is important to keep your website monitored. Buy organic website traffic! We will deliver highly targeted traffic to you based upon (up to three) keywords that you provide! You can further target by geography. Increase your odds of success and targeted organic search traffic. If you ’re constantly monitoring your website and tracking keyword rankings, you ’ll be able to quickly identify problems in the event of a problem.
As a matter of course, Google Search Console and Google Analytics have paid SEO tools in place to prevent problems for the entire website, not just SEO. If you are considering introducing a new tool, check out this tool list.
Once it ’s clear that your business ’s critical page search rank has dropped and needs to be addressed quickly, the next step is to identify the cause and act. The point here is to understand why the ranking has dropped and what process to improve.
1. Check Google Search Console
Use Google Search Console to check manual measures and security, and test using URL inspection tool. If something goes wrong with your website, checking your website ’s status in Google Search Console is a top priority. This is because Google Search Console has access to important tools and reports that allow you to see things like crawls, indexes, targeted web traffic data, security, and mobile.
Check manual measures and security
Check Google Search Console for manual actions and security issues. If there is an error in either report, you ’ll need a process to resolve the error and submit a reconsideration request.
The first is manual countermeasures. If you ’ violated our guidelines and have been penalized for manual actions, you ’ll see a detailed description of the manual action and the affected pages. Unnatural links, low-value content with no value are classic penalties. To solve the manual action issue, follow the steps outlined on the official page to resolve all issues and request a re-review.
The same is true for security issues. Looking for keyword-driven website or blog traffic? Buy organic Search traffic In case of hacking or malware damage, the report will show details of the error. Follow the instructions on the official page to resolve these errors and request a re-review
Test with URL inspection tool
Check the page with the URL inspection tool to see if there are any errors in the Google registration status, index coverage, and extensions. The information that can be obtained with this URL inspection tool is very important as shown below, and indexing errors are especially fatal. If there is a problem with the index, even search results will not be displayed.
- Check the current index status of a URL
- Public URL inspection
- URL indexing request
- View rendered page
Google Search Console> URL inspection> Enter URL
If you check the results and there is an error, the details of the error and the solution will be displayed. If you want to check the status of only the index data of all pages of the website, you can check it at a glance with the index coverage report.
- Sitemap report
- Check the sitemap report for errors in the sitemap.
- Email notification settings
- If you register your email address in the Google Search Console message settings, you can receive email notifications from Google Search Console if an error occurs.
2. Check Google search algorithm update information
Find the latest updates on Google ’s search algorithms. This is because if the ranking drops immediately after the update, it may be affected by the update. Buy targeted organic website traffic and know that you are buying traffic that is of the highest quality, there are two algorithm updates. New algorithm rollout and refresh of existing algorithms. In any case, keep track of what content has been updated. The following sources and tools can help you stay up to date with Google.
The following blogs and Twitter provide the latest information on SEO. Some blogs distribute search-related news via email every day, so it is convenient to register for several newsletters.
- History of Google search algorithm updates
- Google Algorithm Change History
- History of Google Algorithm Updates
- Google Also Updates and More – A Complete List of Changes that Could Affect Your Site's Traffic.
Next is a tool that allows you to see changes in Google ’s algorithm on a graph.
You can compare the variation of the algorithm with the variation of website traffic in a graph. The main point is that you can compare and analyze data from your website by linking with Google Analytics data.
The fluctuation of Google's algorithm is expressed as a graph based on the weather forecast. If the numerical value is large and the rain mark is displayed, it means that the ranking has fluctuated.
Like MozCast but displays more detailed data than MozCast. We also offer embedded widgets as follows:
3. Check backlink profile
Check your page's linked profile in Ahrefs to see if you've lost links with high ratings such as DR and UR. Backlink is an important factor in SEO. If you lose valuable backlinks that have contributed significantly to boosting your rankings, it's likely that your rankings will go down.
Ahrefs> Site Explorer> Enter URL> Linked Profile> Link Lost> Filter by 60 Days
If you lost an important link, check the page for the lost link. If the link is deliberately removed, we suggest that the site owner relink. If the lost link cannot be recovered, the following link building strategy will be used to acquire new backlinks.
- SEO case study: A 170% increase in the number of linked links over 14 days
- Complete Guide to Linked Acquisition: Link Building Strategy
In addition, when you check the linked profile, you rarely encounter negative SEO. Negative SEO is a malicious act that attempts to lower the ranking of a target site by linking from a spammy site.
However, most sites that think they are suffering from negative SEO are caused by other factors. Buy website traffic to boost your presence and get noticed! standard and premium website traffic options including; social media traffic, Targeted mobile traffic, US State targeted website traffic, Alexa traffic and organic traffic. There's something for every need/objective It is often the case that the link that contributed to the ranking will be deleted by using the link denial tool if it is misunderstood as being damaged. In other words, negative SEO is really rare, and Google will handle it,so it's really the last thing to consider the possibility of being spammed.
4. Check website changes
Check the following items for any changes made to the website. If the ranking goes down immediately after making any changes, the changes may have had an adverse effect.
Check website changes
- Canonical URL
- robots meta tag
- Loading time
- Crawl error
- 404 page increase
- Server load
Check content changes
- Meta description
- Internal link
- External link
- Anchor text
- URL change
This guide explains how to deal with websites that have fallen on Google ’s search ranking. It consists of three simple and most important steps: identifying the page where the ranking has dropped, investigating the cause of the ranking drop, and how to deal with the situation.
Suddenly the loss of targeted organic website traffic from search engines due to a sudden drop in website search rankings is a significant loss. As a result, the sudden drop in rankings will cause a shock and panic to find solutions.
However, the possible causes range from penalties, links, algorithms, site changes, and UX. The important thing is to take appropriate steps instead of acting in an impatient manner. And that's why this guide should be useful for you.
Step1. Check if the search order has dropped
Before investigating the cause of the search drop, find out if your website ’s search ranking has really dropped on Google. Buy Organic Traffic and find out what so many already know ... This traffic is highly targeted by keywords and geography If the ranking of the top-ranked page drops significantly, organic traffic and conversions will decrease, which will have a significant impact on revenue.
Therefore, it is necessary to know not only whether the ranking has dropped, but also the current status of which page has been affected. Use Google Search Console, Google Analytics, tracking tools, Ahrefs, etc. to check the situation.
Since it is efficient to organize the survey contents in a spreadsheet as follows, please download a simple template for grasping the current situation from the following free of charge. Can be used with Google Sheets or Excel.
Click the Facebook or Twitter share button to see the download link. Thank you for your cooperation in the promotion.
1. Check impressions in Google Search Console
Check for changes in impressions (total impressions) in Google Search Console. Compare the graphs to see when search results have begun to decrease. Find the point on the graph where impressions are dropping significantly.
Google Search Console > Search Performance> Comparison Compare the previous 28 days with the previous period
2. Check organic traffic with Google Analytics
Investigate organic traffic fluctuations with Google Analytics. Look for signs and pages with reduced website traffic (access) compared to traffic volume last week and last month.
Google Analytics > Behavior> Site Content> All Pages> Last 30 Days Compare
The decrease in traffic has a pattern that is falling like the reference graph of Ahrefs and a pattern that is falling gradually. Make sure not to overlook these signs.
3. Check keyword search order with tracking tool
Use the tracking tool to check for changes in keyword (query) search rank. Specifically, it is necessary to accurately grasp the information about how much the ranking of which keyword has dropped. If you have a tracking tool, you can check the current status more easily and more efficiently than Google Search Console or Google Analytics.
The tracking tool is an SEO tool that can record keyword ranking changes by registering websites and keywords. The tracking tool needs to be recorded in advance before any trouble occurs, so if you have not already done so, consider using it.
For example, if you use Ahrefs' Rank Tracker, you can check the ranking change of the keywords in the data and graph as follows. The sample shows the change in the ranking of the “Mobile First Index” in the official Google Webmaster Blog.
4. Examine the page with Ahrefs
Use Ahrefs ' site explorer to search for pages with lower search ranks. You can see the organic keywords, organic traffic, linked profiles, and changes in search rankings in a graph. It ’s more up-to-date than Google Analytics and Google Search Console, so it ’s useful for investigating immediately after a problem occurs. Other than Ahrefs, tools such as Moz and SEMrush can be used instead.
Ahrefs> Site Explorer > URL input> Exact match> Overview> Linked profile / organic search
5. Rethink keywords and page value
In the process so far, we have organized information on keywords and pages that have fallen in ranking. The next step is these recoveries.
But before you do the work, you should reconsider whether the keywords and pages that have fallen in ranking are worth dealing with. Have you ever thought to buy organic website traffic but paused thinking you could develop other strategies on your own? So many of our customers have tried this high quality. This is because keywords that are not relevant to your website or business do not need to be addressed urgently. Therefore, review keywords and pages in the following three points.
· Traffic (number of accesses)
· Is it driving traffic to your website?
· Is it helping to get prospects?
Is it driving sales and customer acquisition?
From the perspective of this traffic, leads, and conversions, if the page hasn't helped before the fall of the ranking, reconsider whether it needs to be addressed.
What opportunities are being deprived of organic search and what solutions can we think of?
All the content in this article is my own opinion (unlikely, except when I am hypnotized) and does not necessarily reflect SEOmoz's opinion.
We rely heavily on Google. But Google has recently made some decisions to make SEO more difficult than before.
What opportunities are being deprived of organic search and what solutions can we think of?
This time let's talk about some worrisome issues. That 's the question of what we can do as SEOs as Google tries to eliminate to buy organic search traffic.
In the 19-19 years since Google's appearance, Google has generated more search volume and more organic traffic every month compared to the previous year – at least on a seasonally adjusted basis. Therefore, it came steadily uphill. Opportunities have always expanded in Google search, but that trend has recently changed with a series of moves.
The reason is not because Google is losing market share or because the search volume of users has decreased. Google is moving to make SEO much more difficult.
Some horrible news
What does it mean to say, “Google is moving to make SEO much more difficult”, for example?
- Heavy use of “answer” box
When a user performs a question-type search, Google does not necessarily return an enhanced snippet (helps with click-throughs) but displays a box that answers the search user's question accurately. This is something Google itself answers directly. Or display a series of results in card form, listing all the possibilities that the user might be looking for.
- Google is more and more aggressively entering the commercial sector, such as job postings, flight information, and products
Searches in all these areas, the main question is should I buy organic traffic and find out what so many already know, have now become considerably less. Look at Expedia, Travelocity, Hotels.com, and Cheap flights. Google is basically saying this, especially when it comes to searching for flights and hotels. Ah, you don't have to click anything else. All the answers you need are here.
- For the first time with seasonally adjusted values, the total number of clicks sent from organic search decreased.
In any case, there is no doubt that this is an unprecedented phenomenon and an alarming problem. The number of clicks sent has decreased. I was quite concerned.
However, it did not decrease significantly. Just a few points down. Compared to 2013, far more clicks have been sent in 2018. Therefore, it does not mean that it was below some standard value. But I'm still worried.
- New SERP with zero search results.
It was the first time we saw it. Google dropped it after it was introduced. But if you search for the time in London or “Lagavulin 16” (whiskey), for example, Google does not show any results, it shows a small box with the time, and possibly some AdWords ads. It was only.
If organic search results go to zero, there's no room left for SEO specialists to optimize.
- Local SERP that makes the website almost useless.
Local SERPs are being modified more and more actively and users no longer need to click on a website. In fact, Google makes websites harder to find on both mobile and desktop local searches.
So if you're looking for a Thai restaurant website that you're interested in, it's frustratingly difficult to find the information you're looking for if you don't see the Google local pack page. Google is expanding the information of local packs and trying to bring it to the forefront in search results.
Possible solutions for marketers
As a result, search marketers need to start thinking seriously about: That's it:
What should we do as Google tries to take up these opportunities?
How can you continue to compete and bring value to your clients and your company?
I think this can be broadly divided into the following three directions.
- Invest in creating demand for brand names and product names bearing brands to overcome the decline in searches that do not specify brand names.
- Increase the number of platforms targeted for optimization.
- Optimize the content that Google displays.
I won't delve into each detail here, but I think we can pursue these three directions to buy website traffic and starting your business name fast on any market.
Let's briefly explain each.
1. Invest in creating demand for brand names and product names bearing brands to overcome the decline in searches that do not specify brand names.
The first option is quite powerful and very nice. It is not only responding to demand for brand names and product names bearing brands, but also investing in demand creation.
Why does it work?
For example, suppose someone with SEO needs is searching for “SEO tools” on Google.
What will appear in Google search results? Articles like "This is an excellent SEO tool" are displayed side by side.
In fact, Google now puts a small box at the top and displays a card-style result list. A carousel with various brands of SEO tools. I think that what is displayed here is not an article that appears on the first page, but an article that appears on the second or third page. So, I don't think Moz is listed here and it's hard to optimize. Google is losing demand there and is also taking away opportunities for click-through rates.
But what happens if someone searches for “Moz” instead of “SEO tools”?
In that case, the above situation does not have to occur. There is no doubt that Moz is displayed at the top. Google won't take the opportunity to appear in search results under our own brand name. Rather, Google recognizes that in the sense of navigation search, it needs to center around the website the user is looking for. So, if the demand for Moz can be increased over other SEO tools, it will have a great effect (by the way, according to Google Trends, the demand for Moz is already about 5-10 times higher than other tools. ). You can do the same with content, targeted social media Traffic, and targeted email marketing. Of course, the search can also generate demand for brand names, not non-brand names.
In this way, social media services such as Facebook and Twitter If a user visits the site from a red-framed post or a tweeted article, it will become an “SNS inflow”. Buy website traffic is the Other than that, site visits from famous SNS such as Hatten bookmarks and LINE will also cause SNS inflows.
Inflow from external site (Referral)
in this way, `` Inflow from external site '' when the user visits the site following the link to the external site in the red frame It becomes. In other words, there is a link in the site that jumps to another domain, and the user may step on the link and go to another site. In that case, for the linked page, the user is visiting from another site, so the inflow from the external site.
In this way, from the link of the e-mail magazine (email magazine) and the bookmark (favorite) of the browser, `` Direct inflow '' Why wait to scramble to generate business results at the last minute. Make some solid business impact now and buy organic website traffic! by users visiting the site directly without going through the website or search engine It becomes.
Web attracting method
Based on the types of web attracting customers introduced so far, I would like to explain specific methods to encourage inflows from them.
- Increase natural search inflow
- Increase paid search inflow
- Increase SNS inflow
- Increase inflow from external sites
- Increase direct inflow
Increase natural search inflow
To increase inflow from natural search, it is necessary to implement "SEO measures “It becomes.
SEO measures are expected to be most effective for attracting customers. Basically, promoting web visitors based on this method is the key to success in web marketing.
In this SEO measure, it is most important to create user-oriented content specialized for one keyword and publish a high-quality web page containing that content. In this way, increasing the number of pages with one keyword per page, making the page higher, and increasing the exposure of your site in the search results are the points to increase the inflow of natural search.
Now, I will touch on the details of the main SEO measures. There are three main parts.
- Internal measures
- External measures
- Content measures
Internal measures have been an important SEO measure since ancient times, measures necessary to adjust the HTML source code and provide Web pages that are easily recognized by search engines (Google) and users is.
In other words, it is important to ensure that the content you create is evaluated to the maximum, as it helps you to recognize the content of important pages.
For example, by marking up text along the HTML tag predefined by W3C, Google (a crawler called Google Robot) can make it easier to recognize.
In addition, what kind of page does it include by including key keywords that are the theme of the page in important HTML tags such as title tags and heading tags? It can be communicated more clearly, and it will be kind to users as well as Google, leading to the provision of high-quality web pages.
In addition, you can optimize internal links (links that go to different pages within the site (menus, breadcrumbs, links in text, etc.)) to make more important links appear more relevant and relevant Directing links to pages within the site is also an effective internal measure.
As with internal measures, external measures are also important SEO measures from the beginning. The purpose is to get LinkedIn becomes. This backlink is an important factor that Google uses as a determinant of search ranking as an index to measure website popularity.
So, it is necessary to take measures to promote the acquisition of linked links (external measures) while promoting high-quality content on SNS such as Facebook and Twitter and gaining sympathy from many users and making it more frequently referenced on external sites. It becomes.
Content countermeasures are very important in SEO countermeasures these days. The point of this measure is to create and provide high-value content considering user first It becomes.
More specifically, based on user-first, in order to be evaluated by Google, “EAT (expertise / reliability / authoritative)” “enhance uniqueness”“relevant search query ”“user” “Enhancing the experience” is necessary for content creation. Buy Targeted Organic Website Traffic and know that you are buying traffic that is of the highest quality. Because this traffic is keyword-driven, you know that visitors to your site already have an interest in the product or service you are offering! Increasing the number of web pages with such content and improving the quality of the site itself is important for content countermeasures.
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